Brewmaster Studios

28 Jan

Yesterday, I wrote a post about the Heurich House Museum‘s newest project, Brewmaster Studios, for the National Trust for Historic Preservation’s “Preservation Leadership Forum Blog“. We converted our historic carriage house into a work space for arts and humanities professionals, including working artists. I’m really proud of how we were able to convert non-collection space into a mission-related program, and hopefully the post will be helpful for all of you other museum/preservation/real estate/arts & humanities nerds like me:

Brewmaster Studios: A Community Partnership Takes Off

As a nonprofit, a house museum faces the core challenge of raising revenue in ways that relate to the organization’s mission. Fortunately, house museums possess one of the world’s most lucrative resources: real estate. The paradox is that a house museum’s real estate is its mission, and it is often also part of its museum collection. At the Heurich House Museum in Washington, DC, we have worked hard to create mission-related uses for the non-collection parts of our historic property. In April 2015, we converted our carriage house into an arts and humanities collective called Brewmaster Studios.

Founded in 2003, the Heurich House Museum preserves the legacy of brewer Christian Heurich and enriches the cultural life of Washington, DC. Our property is made up of the Heurich family’s five-story mansion, which contains intact interiors and family objects; their carriage house, with interiors that had been redeveloped into office space before the museum was established; and a garden that the family used as a dog run and backyard and that contains no original plantings. Our collections management policy defines the building, as well as many of the original architectural features that still remain on the property, such as the cast-iron and concrete fences and the exterior of the carriage house, as part of our collection.

Heurich House Carriage House_c1925_Heurich House Musuem_HHM.png

Heurich carriage house, 1921 Sunderland Place NW, c. 1925. Photo by Heurich House Museum.

The lessons we have learned from Brewmaster Studios can serve other house museums in their pursuit of mission-related revenue-producing projects.

  1. Give entrepreneurial stakeholders a chance to help.

For the last three years, the Heurich House Museum has held an annual Christkindlmarkt in the garden. The event is our take on a traditional festive German holiday market, our way of honoring Heurich’s native German culture while supporting local artisans. Our Christkindlmarkt vendors sell hand-made works that stem from the same traditions as the craftsmen who built this house.

In early 2015, Meredith Akery, a letterpress maker and one of our Christkindlmarkt vendors, asked if she could use the carriage house as a studio space. The two-floor building was up for rent, but we were searching for a larger nonprofit to fill the space. Meredith proposed converting the building into a series of artist studios and offered to create a plan to make it work. After hearing her ideas, and hammering out the details, we decided to create an application for occupancy The response was so positive that we were able to refine the project goals and choose artists who were best suited to our space, mission and financial need: a jewelry artisan, a leather-goods maker, an artist whose paintings reflected architectural themes and a humanities scholar.

Studio of Letterpress Maker Meredith Akery_1_Sharmila Photography_HHM

Meredith Akery at her letterpress studio, Brewmaster Studios. Photo by Sharmila Photography.

  1. There is such a thing as an “all-in-one” solution.

When we first put the carriage house up for lease, our plan was to find an economically stable nonprofit tenant whose mission aligned with ours and who served the DC population. This solution was intended to achieve three goals: ensure that our rental income was mission-related and not taxable; align with DC law, which governs our property tax exemption; and not overburden our small staff. During the initial planning stages of Brewmaster Studios, we found creative ways to meet these same goals. In exchange for a rent reduction, Meredith acted as studio administrator, co-organizing the application process and artist choice as well as handling day-to-day tenant management. One locally focused nonprofit organization anchored the project as the tenant of the open floor plan first floor, and we rented the “rabbit warren” of offices on the second floor as studios to craftspeople who owned small local businesses with a level of proven viability.

  1. Well-implemented revenue-making projects can bring more than just revenue.

Since Brewmaster Studios opened in April 2015, our tenants have worked just as hard as we have to build this independent arts community. They launched their own website, host monthly open-house events and have collaborated to create new products.

The benefits of creating Brewmaster Studios have proven exponentially greater than the monthly rent in our operating account. Our humanities scholar tenant has become a senior advisor to the Heurich House Museum, and some of the artisans participated in our Christkindlmarkt again this year. The project has received considerable coverage by the local press, and the museum’s reputation in the local small business community has grown. The studios have also inspired new ideas in the museum’s programming. During this year’s holiday market, we featured vendors’ work in the museum spaces for the first time. Brewmaster Studios has inspired the museum to participate in Dupont Circle’s monthly “First Fridays,” a free event open to the public. By opening on Friday evenings, we attract a new audience that is unable to visit during our daytime public tours. In addition, we have the opportunity to partner with local artisans each month and provide them with a platform to market their works.

By teaming with our stakeholders, we have not only secured a reliable revenue stream aligned to our mission, but also built a new community for our stakeholders, found new pathways to collaboration and expanded our reach in our neighborhood.

John Singer Sergeant is my Soulmate

4 Feb
Painting Sculpture and Architecture Protected from Time by Athena, Boston MFA

Painting Sculpture and Architecture Protected from Time by Athena, Boston MFA

Recreating Heurich’s Lager (or, What I’ve Been Up To)

7 Aug

On August 12, the Heurich House Museum, DC Brau Brewing Company, and the DC Homebrewers will offer the city a taste of one of the District’s most important historic breweries, when we launch Heurich’s Lager, a historical recreation of the pre-Prohibition beer by the Christian Heurich Brewing Company.  That evening, the museum will host a fundraising launch party and serve Heurich’s Lager for the first time.  (Some tickets are still available:)


Just as most DC residents are closely acquainted with DC Brau today, there was a time in recent history when many Washingtonians knew of Christian Heurich, his successful Foggy Bottom brewery, and his iconic mansion below Dupont Circle.  The last time anyone tasted a Heurich beer was 1956, the year his brewery closed and made way for the Kennedy Center.  The Chr. Heurich Brewing Co. had been the District’s last production brewery, and no others existed in the city until DC Brau opened in 2011.  Heurich’s legacy survives at his former mansion, the Heurich House Museum, which today displays the Heurich family’s original furnishings and decorations, as well as the home’s original state-of-the-art technology.

Heurich_Bierstube_ Bruce M. White 2011

Visit Heurich’s bierstube (beer drinking room) in his iconic Dupont Circle mansion. Photo by Bruce White/courtesy Heurich House Museum.

Heurich was an avid record-keeper who maintained books of brewery invoices, advertisements, and records, some of which have survived. Beer historian and avid homebrewer Mike Stein spent months poring over brittle invoices at the National Archives. With the help of DC homebrewers, Joshua H. Hubner and Pete Jones, several test batches were brewed using modern ingredients when literal historical accuracy could not be achieved. Several ingredients like the Palmer Seedling hop and “fancy malt” used by Heurich are no longer produced. In addition to the Palmer Seedling hop, through his research Stein found evidence that Heurich used hops from Germany and the Czech Republic. One receipt was for “Saazer Hops” the German word for Žatec, a historic hop-growing region in the Czech Republic. While Heurich didn’t have the convenience of using highly modified malts like Vienna and Munich, he did love modern technology and new innovations. Brewers today have the advantage of using pre-gelatinized flaked corn and puffed rice, both of which were used in the final commercial example.

In June, this truly “Classic American Pilsner” was scaled up from 5 gallons to 1,000 gallons at DC Brau Brewing Company. According to William E. Kelley’s Brewing in Maryland, Heurich “had often said his ambition was to produce a fine light beer, and claimed his beer, and that of other American breweries, was as good as any produced in Germany, with an exception, however, which he admitted, of the Pilsener beer made in Czechoslovakia.” Under the guidance of Jeff Hancock and Brandon Skall, the DC Brau beer is both a recreation of the pre-prohibition product brewed by Christian Heurich Brewing Company and a nod to the lager beer Heurich enjoyed in Bavaria, Bohemia, and Vienna. The result is a balanced, golden elixir, a delicious beer and a fitting homage to Christian Heurich’s lager.


This project is part of the Heurich House Museum’s continuing efforts to honor the legacy of Christian Heurich, to preserve and maintain his historic home, and to promote local Washington, DC history and culture.  Every third Thursday throughout the year, the museum hosts monthly local craft beer tastings and beer-centric house tours called History & Hops.  Other programs presented this summer include free outdoor movies, local music concerts, and public house.  During the 1980’s and 90’s, Gary Heurich revived his grandfather’s brand with the Olde Heurich Brewing Co.  The beers were brewed in the style of Christian Heurich’s original labels, but were not based on historic recipes or research.

D.C. Cab

15 Jul
by Ion Sokhos

by Ion Sokhos

The Vices of the Cat in the Hat

19 Jun

Dr. Brent Glass, Director Emeritus of the Smithsonian’s National Museum of American History recently blew my mind by showing me a Russian sculpture meant to teach children morality lessons about human vices.  “Children are the Victims of Adult Vices” was created by Russian artist Mihail Chemiakin and is located near the Kremlin in Moscow.  Chemiakin said that, “[The sculpture] … was conceived and carried out by me as a symbol and a call to fight for the salvation of present and future generations.”

Monument-to-human-vices Monument-to-human-vices1 Monument-to-human-vices3 Monument-to-human-vices4

Dr. Glass asked me to think about this Russian sculpture and how it relates to an American sculpture that was also designed for children…the Dr. Seuss National Memorial Sculpture Garden in Springfield, MA.  “A comparison of the two works would be an interesting way to look at national culture,” Dr. Glass said.  What are your thoughts?


Seuss 2 Seuss 3

The Duke’s Incubator

12 Jun

There is a lot of talk in DC and other big cities about incubators.  And while Affinity Lab and The Hive have had nice write-ups, one of the most important incubators in Washington, DC has had very little press.  It also closed around 1928, and had nothing to do with tech start-ups.

As you surely know by now, the Howard Theatre (640 T Street NW) was transformed in a $29 million renovation that completed and unveiled to the public last Spring.

(After the 1968 riots, the theater fell into disrepair and looked like this:

Howard theatre before

Photo courtesy DC Clubbing.

Howard interior before

The restoration made it look like this:

Howard after exterior

Photo by Tim Cooper courtesy Howard Theatre.

Howard after interior

Photo by Jeff Martin.


Opened in 1910, the Howard Theatre was an important addition to a segregated and centralized, thriving African-American Washington-based throughout the Greater U Street neighborhood and Shaw.

Between 1886 and 1920, the number of African-American owned businesses in the area rose from fifteen to 300, with the bulk of new businesses coming between 1910 and 1920. Entrepreneurs, like John Lewis; local businesses, such as the Murray Brothers Printing Company which published Washington’s most influential African-American newspaper, the Washington Afro-American and Tribune; and national benevolent organizations, such as the United Order of True Reformers, together built the infrastructure necessary to help the African-American community gain its independence from white Washington.*

One of those new businesses started right next door to the Howard just about the same time the theater opened, and it is this, Frank Holliday’s Pool Hall, that became one of the city’s most important incubators of musical talent.

Built in 1879 as two separate 2-story brick row houses, 624 T Street NW spent the first 30 years as residential rental units for local African-Americans.  By 1910, the interior wall had been removed from the first floor and the two buildings combined into a restaurant and billiard establishment.  Frank Holliday’s was a center of black community, drawing crowds from across social and economic classes, including a 14-year-old Duke Ellington.  From Ellington’s autobiography:

It was not a normal, neighborhood-type poolroom.  It was the high spot of billiard parlors where all the kids from all neighborhoods came, and the great pool sharks from all over town.  Some would come from out of town, too, and there would be championship matches.  Guys from all walks of life seemed to converge there: school kids over and under sixteen; college student and graduates, some starting out in law and medicine and science; and lots of Pullman porters and dining-car waiters.  These last had much to say about the places they’d been.  The names of the cities would be very impressive.  You would hear them say, “I just left Chicago,” or “Last night I was in Cleveland.”  You do a lot of listening in a poolroom, and all this sounded very big.

Then there were the professional and amateur gamblers….Interns used to come in, who could cure colds.  And handwriting experts who would enjoy copying somebody’s signature on a check, go out and cash it, and bring back the money to show the cats in the poolroom what artists they were.  They didn’t need the money.  They did it for the kicks…”

Among the professional men was Dr. Charles Drew, who was the first to make plasma work.  Then there were the Curtis brothers.  One eventually became an eye specialist, the other a heart specialist.  Bub Boller and George Hayes were lawyers.  Frank Holliday’s very tight buddy was Clarence Cabiness, whose nickname was “Snake.”  He was the ideal picture of cool – Mr. Cool…”

Duke Ellington and his band, c.1919 (National Archives)

It was this exposure to a strata of society at Frank Holliday’s plus his father’s “color blind” ethos that formed Ellington’s philosophy about life.  But it was the musicians that hung out at the pool hall that incubated Duke Ellington’s talent:

Of course, all the piano players used to hang out there, too.  There was Ralph Green, who never really became a professional piano player.  Claude Hopkins was there.  Shrimp Bronner was another.  Phil Word, who used to play piano at the Howard Theatre, was a good song writer too.  Roscoe Lee, who became a dentist, would be there.  He and Claude Hopkins were reader piano players, like Doc Perry, Louis Brown, and Louis Thomas, who came by from time to time.  Les Dishman was the great left hand.  Then there were Clarence Bowser, Sticky Mack, and Blind Johnny.  These cats couldn’t read, but there was a wonderful thing, an exchange, which went on between them and the guys who did…

I used to go up to Doc Perry’s house almost every day, sit there in a glow of enchantment, until he’d pause and explain some passage.  Being an educated man of intelligence and tolerance, he had the patience to share with me his theories and observations…He never charged me five cents, and he served food and drink throughout the whole thing.  How does one pay off this type of indebtedness?  Back in those days, if you were a constant listener and hanger-on like I was, any piano player in D.C. was wide open and approachable.  If you were to ask any one of them something like, ‘How did you do that, that you just played?’, they would stop doing whatever they were doing and play it again, while I watched and listened to it and its explanation.  Great people like Lester Dishman, top ear-man Clarence Bowser, Sticky Mack, Louis Brown, Louis Thomas, Caroline Thornton, Roscoe Lee, Gertie Wells, The Man with a Million Fingers, all of whom had their own individual style…I could ask any one of the D.C. guys, mainly Doc Perry, and he would show me, and he knew what he was doing.  Everyone else there too.  I absorbed everybody and when I found that something I wanted to do was a little too difficult for the yearling that I was then, I would cop-out with something appropriate to my limitations.**

In the right corner of the photo next to Howard Theatre: the building that would house Frank Holliday's

In the right corner of the photo next to Howard Theatre: the building that would house Frank Holliday’s pool hall. (Photo courtesy Prince of Petworth)

By 1923, Ellington had moved to New York City, was soon working at the Cotton Club, and the rest is history.  In 1923, the patrons of Frank Holliday’s narrowly escaped a ceiling collapse, and by 1928, the building was vacant.  Around 1931, the row houses were almost fully knocked down (although a portion of the western wall remains), and a one story building was constructed at 624 T Street.

7th and T Streets NW in 1935, showing the “new” one-story building at 624 T St NW (Photo courtesy Howard Theatre).

7th and T Streets NW in 1935, showing the new one-story building at 624 T Street

Since then, not much has changed on the building, except for its decline, which you can see here:

624 T Street today

Photo courtesy Prince of Petworth.

The last occupant of the space was Café Mawonaj, a music venue and gathering place for political activists from those seeking justice in African countries to anarchists in the United States.  A fire on November 20, 2005 resulted in the cafe’s eviction.

But soon you will be able to visit the site of Frank Holliday’s once again.  As part of the new Progression Place mixed-use development, 624 T Street will be reinvented, this time as the Right Proper Brewing Company slated to open in October.   Owner Thor Cheston‘s first album was the Duke himself, and maybe the venue will become an incubator of the new popular culture in DC…beer.

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